The Kolla Bar · Eid Al Etihad hot cup

The line

The world’s most beautiful winter.

أجمل شتاء في العالم is the country’s own winter call, so the cup speaks it in Arabic first. Thmanyah Serif Display carries it, with one stretch per line on شتاء, the word that matters, the way the logo stretches attention onto [Kolla].

Our bracket rule crosses into Arabic: the words outside stay calm, the bracketed word gets the weight and the madd.

شتاء with short, medium and long stretch

The stretch · المدّ — plain, one tatweel, three tatweels. The cups use the three-tatweel stretch on the hero word only.

Step 1FlatArtwork drawn on the unrolled wrap, front at the centre, in brand type and colour.

Step 23DAn 8 oz double-wall cup modelled to size, wrap mapped on the cone, set on the same shelf.

Step 3SceneRegenerated in the reference photo with the flat, the 3D and the logo attached, then checked letter by letter.

Arabic [type]

One word carries the cup. شتاء stretched with the madd and held in our brackets, the way the logo holds Kolla.

Butter #FDFEDC · Thmanyah Serif Display Black, one stretch on شتـــاء, logo small on top, Eid Al Etihad and a tiny flag at the foot.

Print layout · 8 oz double wall, bleed + glue

Swipe → final · 3D · flat · print

The [editorial]

A cup that reads like a masthead. Mark, rule, logo and the Arabic line on top, a short paragraph and an info strip under it.

Powder blue #D9EBF5 · Bold Raleway capitals for the paragraph, Thmanyah Serif Display for the Arabic, a winter powder-blue ground.

Swipe → final · 3D · flat · print

Water [colour]

Our winter kiosk at the edge of the dunes, drawn in ink and washed in watercolour: ghaf tree, majlis cushions, the flag, a cup in every hand.

Sand #F6F3EE · Hand-drawn panel fades into sand, a ruled footer carries the logo, the Arabic line and Eid Al Etihad.

Swipe → final · 3D · flat · print

Sadu [weave] Our suggestion

Al Sadu, the Emirati Bedouin weave, redrawn in Kolla colours. Between the diamonds sit tiny brackets with a dot: our face, woven in.

Sand #F6F3EE · Two woven bands top and bottom, the Arabic line at full width in Thmanyah Black, Eid Al Etihad under it.

Swipe → final · 3D · flat · print

Herringbone [repeat]

The printed-text cup, in our words. The Arabic line and the [Kolla] logotype run in a herringbone all the way round.

Pink #F6DDF2 · No panel, no hero: the pattern is the brand. Pink ground, ink type, built from the reference cups.

Swipe → final · 3D · flat · print

Side by side

Five cups, one shelf.

Same light, same shelf, same size. Pick the one that feels most like Kolla in December.

05 Herringbone [repeat]

Spec and next

Ready to print, [after] one pick.

Cup: 8 oz double-wall hot cup · rim Ø80 mm · height 82 mm
Wrap: Outer wall, 72 mm tall, printed full colour, matte
Layout: Arc 267 × 101 mm incl. 3 mm bleed and a 10 mm glue overlap (proof PDFs in the folder)
Type: Thmanyah Serif Display + Thmanyah Sans (Arabic) · Raleway + Lora (English)
Colour: Kolla core palette · UAE flag only as a small mark

Pick a direction (or mix: e.g. the Sadu bands with the Arabic-type front).
Approve the copy, including the English paragraph on 02.
We confirm the cup supplier’s template and send the print file.
Final scene at 2K for social, plus a story and a feed crop.